Purina Pro Plan

Why Pro Plan®?
Pro Plan® stands for advanced nutrition. Everything we do has a singular focus - creating nutrition that helps bring out the very best in your dog. Our formulas are backed by science and research from a team of more than 500 Purina scientists, including pet nutrition experts and veterinarians. Every high-quality ingredient is carefully chosen for a specific purpose.

Calling all Breeders!
Breeding and competing are more than hobbies — they’re ways of life. Purina Pro Club® shares your commitment to your dogs, celebrates your achievements, recognizes your expertise and supports your journey toward further success.

When you become a Purina Pro Club^® member, you enjoy exclusive rewards that help you with your kennel, your expertise, and your bottom line. Membership is open to those who earn income from the breeding of dogs on a full- or part-time basis.

• Every bag of Pro Plan^® food lets you earn Purina Pro Club® coupons to use towards your next purchase
• Earn Pro Points towards high quality Purina Pro Club® merchandise
• Receive free puppy kits with re-usable puppy kit bags and fillable Pro Plan® sample pouches
• Earn Purina Pro Club® coupons for every puppy kit you order
• Your puppy buyers are eligible for a free bag of Pro Plan® puppy food (up to $22.00) when they sign up for the Pro Plan® Puppy Offer.
• Access a wealth of research, articles and videos about health, genetics, conditioning and nutrition and tools to share your knowledge and expertise with other dog breeders and organizations

Purina Pro Club^® strives to help you create more winning moments for you and your dogs.

Nutrition that Performs®
Year after year exceptional dogs are fueled by our food

10 of the last 11 Westminster Best in Show Champions were fed Pro Plan®†

In 2016, all 10 of the top 10 conformation dogs were fed Pro Plan®

†Handlers or owners of these champions may have received PRO PLAN Food as Purina ambassadors.