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Awareness Campaign Launched in Nova Scotia to Educate Prospective Pet Owners

The Canadian Kennel Club (CKC) is pleased to share an awareness campaign launched today in Nova Scotia that calls on new dog owners to see beyond the look of a dog and do their research, in order to find a pet that best suits their needs and lifestyle.

The #BeyondCute campaign  was developed by participants in the Nova Scotia Department of Agriculture Minister’s Forum on Animal Protection and encourages prospective dog owners to find out important details such as the dog’s history, temperament, activity levels or grooming needs, before making a life-time decision. The campaign also stresses the importance of ensuring that your dog comes from a reputable source, whether it be a breeder of purpose-bred dogs or an animal welfare organization.

“We are happy to contribute to this important initiative, to support new dog owners by educating them about the responsibilities associated with welcoming a dog into the home," says Lendra Barker, CKC Board Director for Nova Scotia, Newfoundland and Labrador. “Doing research about your dog and ensuring that your dog comes from a reputable source that you can trust and rely on, with the appropriate health and safety checks, gives your dog a great start in its new home.”

To view the #BeyondCute campaign, please visit yournextpet.ca.
 
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