The CKC Communications team is excited to share that CKC is once again investing in advertising in June and July with a goal of generating new interest in our Club and new visits and awareness of The Puppy List.
To ensure visitors to the Puppy List have information on all CKC member breeders in Canada, we encourage Members to log into My Profile at www.ckc.ca/ckcmemberlogin.aspx, and opt in to have their information displayed online on The Puppy List.
The campaign began in Ontario in June with a full-page ad facing a full-page choosing-the-right-puppy editorial in the transit magazine On the Go, supported by PATH billboard advertising and one week on a big billboard on the Gardiner Expressway. This represented only 8% of the campaign budget.
The next phase of the campaign is an investment in digital advertising. Launched last week in English and French, this innovative campaign includes advertising on Facebook, Instagram and YouTube and targets Canadians who have already shown an interest in dogs through their use of social media, web searches and browser behavior.
Examples of the campaign ads include:
If you have suggestions or concerns, please get in contact with the Communications team through email@example.com.