CKC Members in the Spotlight Across Canada
April 24, 2026
CKC members and their dogs were in the spotlight across Canada following the release of the Top 10 Most Popular Breeds in March. Through media interviews, community events, and online features, they helped connect Canadians with the world of purebred dogs, giving the public a closer look at the people and purpose behind them.
Media coverage reached audiences across the country, with features appearing on television, radio, digital platforms, and in print. Stories were shared by major national and regional outlets, as well as local publications in communities from British Columbia to the Maritimes. Highlights included a Global Morning Show segment in Halifax featuring CKC Zone Director Janice Kivimaki, as well as widespread coverage through national distribution channels and regional news networks. CKC representatives also took part in interviews in both English and French, helping to ensure the message reached a broad and diverse audience.
Together, these efforts resulted in an estimated audience reach of 10 to 15 million Canadians, with strong interest from media across multiple regions. Coverage was particularly prominent in British Columbia, Alberta, and Ontario, with additional features appearing in Manitoba, Saskatchewan, Quebec, and Atlantic Canada, reflecting the national interest in the Top 10 list.
CKC representation in media interviews included Board and member voices from across the country. Janice Kivimaki (Zone 1 – Nova Scotia & Newfoundland and Labrador), Ramona Bauer (Zone 6 – Ontario North), Sylvain Sirois (Zone 3 – Quebec), and CKC member breeder Nancy McKenzie each contributed to sharing insights on purebred dogs, responsible breeding, and the role of the CKC.
Janice Kivimaki shared that the experience was a valuable opportunity to connect with the public.
“It was refreshing to be able to share who we are, what we do, and what we stand for,” she said. “The general public is often unaware of who the CKC is, so it was nice to be able to talk about it.”
During her interview, Janice noted that there was strong interest in both the organization and her work as a breeder.
“They asked who we were and what we did, and we also spoke about my breed, what to look for in a well-bred dog, and the #1 Labrador Retriever,” she explained. “I received a few compliments afterwards about the interview, which was nice to hear.”
One of the biggest takeaways for her was the need for continued public awareness.
“What stood out to me is that we need more exposure so the public knows who we are,” she said. “That same weekend, I was at our booth at the Sports Expo, and many people thought the CKC was a local dog club.”
Ramona Bauer also reflected on the experience of connecting with audiences through media opportunities.
“I’ve thoroughly enjoyed being a CKC spokesperson,” she shared. “I’ve had the opportunity to speak about breeds, our junior handler program, and the sports that we offer. I look forward to doing more in the future.”
This level of visibility is made possible through the collaboration of CKC members, clubs, volunteers, and partners across the country. By sharing their knowledge and experiences, they help ensure that accurate, experience-based information about purebred dogs continues to reach Canadians.
As coverage continues to be shared online, these stories remain an important way to connect with the public and highlight the people and dogs at the heart of the CKC community.